KnowDish
liveMaking it easier to choose a meal-prep service based on what actually matters.
An independent comparison platform for finding the UK meal-prep service that fits your priorities.
I study how people think.Then I build things for them.
Behavioural scientist, product builder and researcher interested in what people do, why they do it, and how technology can work better around them.
Explore the things
I make digital products, investigate problems that interest me, and write about technology, behaviour and the strange process of turning ideas into things people can actually use.
What I’m building
MetricBraid
liveWearable data is only useful if you know which measurements to trust.
An open-source ruleset that helps AI reason more carefully about wearable data and source quality.
WherePup
buildingBecause your camera roll isn't a memory system.
A private digital scrapbook for documenting life with your dog without turning it into another social feed.
Interests
Human behaviour
Why people choose, forget, misunderstand, procrastinate, trust and change their minds.
Products
How useful things become understandable things — and why technically correct products can still fail humans.
AI and building
What changes when people who couldn’t previously write production software suddenly can.
Experiments
Small products, weird hypotheses, unfinished ideas and things worth testing.
The route here was not especially direct.
Read the slightly non-linear version